My name is Kevin Dykes and I am an:
- entrepreneur
- web strategist
- startup advisor
- 'new marketing'/social web consultant
- an American living in Hamburg, Germany
I've been involved in building web companies as a co-founder, contributor or consultant since 1996 - providing the glue between the technical software product development & the business/revenue model to accelerate growth.
Currently I am Co-Founder of @Vibe Media - a startup accelerator that works with funded/growing web software companies. We identify and develop the business side of web services integrations - API powered partnerships - that accelerate revenue growth, barriers to competition and valuation. @vibe media is based in Austin, Texas with a presence in Hamburg Germany.
I’m a bit of a geek, but just enough to be dangerous. I’m a business guy, a career entrepreneur who has raised venture capital, built & sold companies, and worked with organizations of all size and shape grow into something fantastic. I’ve also had my a$# handed to me a few times - so I know what it means to take a big hit, lose lots of my own money - and continue fighting forward! I’ve got some gray hairs, but I live and breathe the continuing business and social revolution that the web has brought to our lives.
KDYKES: a great visual to illustrate where to engage on the social web after analysis & monitoring.
And for all the ink spilled on the importance of Twitter and Facebook as feedback and customer-service channels, there's another social-media tool marketers are increasingly finding useful, not just as an online-shopping tool but as an internal, culturally changing consumer-criticism channel: the humble product review.
KDYKES: Check out the full article to get insights into the amazing power of using customer reviews as a social web tool - a defined, managed process to engage with customers & learn from their insights.
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